R.I.P. Twinkies, Wonder Bread and All Things Hostess

I woke up this morning to discover that home of some of the of the most iconic brands in American history, Hostess, has decided to call it quits.  Yeah, it was no doubt in response to a significant shift in American eating habits.  But c’mon, by definition we’re a borderline obese nation, so how significant could it be?

More likely, Hostess’ decision to raise the white flag was in direct response to the demands of the many unions operating under the Hostess banner.  I’ll not get into it here.  Instead, please take a moment to read something I wrote almost a year ago on Hostess and its union and pension conundrum.

I wish I was wrong back in February, but alas, to all those fans of spongy yellow, pink and/or brown cakes and goodies with gooey, impossibly sweet cream filling and the shelf life of granite, such was not the case.

Rest in peace, my sweet little friend, the Twinkie.  All things apparently must pass and, at least in your case, apparently do.

2 Comments to “R.I.P. Twinkies, Wonder Bread and All Things Hostess”

  1. Al Basiliere 19 November 2012 at 8:40 am #

    There is a great artical in Fortune magazine on the history of Hostess and the Twinkie

    • Perry Sainati 19 November 2012 at 10:51 am #

      Thanks, Al. I’ll be sure to check it out. BTW, I did hear the other day an Wall Street analyst saying that because of the power of the Hostess brands, especially internationally, they’ll resurface within a year or so, using the same recipe. Hostess can apparently sell of both the brand names and their secret formulas and reap tens of millions per brand.


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