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Tag Archives: Branding

Re-Branding a Career Path

In the advertising world, they call it a brand; that is, the relationship between a consumer and a particular person, place or thing. Given that, I can’t help but feel that one of the fundamental building blocks of our nation’s economy is in dire need of re-branding. After all, ask most kids in America what [...]

Never Too Small to Brand

Besides being some of the most well-known and trusted brand names in the world, do you know what else Teflon, Gore-Tex and NutraSweet have in common?  They’re not consumer products at all, but ingredients found in consumer products.  Think about it.  No one buys Teflon.  They buy pans with Teflon.  Likewise, consumers don’t go out [...]